A San Diego-based boutique law practice dedicated to helping you protect and leverage the valuable investment you've made in your brand, business & creative expressions

LOCH specializes in securing protection for your creative assets. In our practice, we work with small, medium and micro businesses to bring together individual goals, budget, and marketplace factors to develop a dynamic plan to meet the unique needs of each business.

We understand that domains, social accounts, d/b/a filings, trademark and other intellectual property protection can fit together to play an important role in your business branding & protection strategy.

Some of the services we offer to meet your needs include:

Trademark Searching

Portfolio & Use Analysis
Trademark Application Strategy & Filing
State, Federal & International Portfolio Management
Brand Protection & Customs Registrations
Doing-Business-As / DBA & other California business filings
Application and Marketplace monitoring
Licensing, Assignments & Other Contracts

Over the past decade, LOCH has evolved from a boutique trademark practice into serving entrepreneurs and growing companies with expanded business services. What began as focused work on trademark prosecution, portfolio management and brand protection has naturally expanded to meet clients' broader legal needs. As our trademark clients launched new products, entered partnerships, and scaled their operations, we found ourselves handling their NDAs, vendor contracts, licensing deals, and other matters. This organic growth allowed us to develop expertise in business transactions while maintaining our trademark roots. Today, we offer integrated legal services that protect both intellectual property and business interests, providing clients with seamless counsel as they navigate the complexities of building and protecting their brands in the marketplace.

Looking for some additional general information? Check out our FAQs or Blog & Info

We've been busy this summer at LOCH; evolving to better serve our clients as we mark 10 years.

In the past, we've been asked if we also offer business services, and now we are happy to say - we've expanded our business service offerings in Californ

As summer winds down and routines return, many find themselves with renewed focus for important business matters. While you were enjoying well-deserved time off, it's a good reminder that intellectual property matters require consistent attention yea

Come join Carrie & Mathilde Thursday October 16th for an afternoon of Intellectual Property and AI discussion. AI continues to reshape our legal landscape, both internally as a productivity tool and externally in terms of authorship, inventorship

From 25,000 canceled goods & services in January to over 50,000 in May! The USPTO is rapidly accelerating efforts to declutter the trademark registar through Expungement and Reexamination proceedings, targeting "specimen farms" AKA fake

🇺🇸 Holiday Closure Notice 🇺🇸

In observance of Independence Day, the Law Office of Carrie Hedayati will be closed Friday, July 4th.

We will resume our regular hours Monday, July 7th.

We hope everyone has a safe and fun long weekend.🎇

#indepe

✨ New Publication Alert ✨
We’re pleased to share that a book review authored by our very own Mathilde Florenson is featured in the latest issue of INTA’s Trademark Reporter, May-June (Vol. 115 No. 3).
The review covers "Landmark Case

Tomorrow, our firm will be closed in recognition of Juneteenth.

On June 19, 1865, more than two years after the Emancipation Proclamation, news of their freedom finally reached over 250,000 enslaved African Americans in Texas. Juneteenth stands as a

Like with anything found online or in social media, it's important to vet your sources. Seeing A LOT of false trademark related claims recently, especially about registering your name as a trademark.
🚨 MYTH ALERT:

❌ "Register your name as a t

We've wrapped up another incredible INTA Annual Meeting, this time right here in San Diego.
The intersection of influencers and AI dominated many conversations this year - and for good reason. Exploring how these two forces are reshaping trademark p

It's that time of year again! Shortly, Carrie & Mathilde will be attending the @INTAGLOBAL International Trademark Association Annual meeting. This year, we're lucky to have the meeting in everyone's favorite conference location - San Diego! We'r

We've been busy this summer at LOCH; evolving to better serve our clients as we mark 10 years.

In the past, we've been asked if we also offer business services, and now we are happy to say - we've expanded our business service offerings in Californ

As summer winds down and routines return, many find themselves with renewed focus for important business matters. While you were enjoying well-deserved time off, it's a good reminder that intellectual property matters require consistent attention yea

Come join Carrie & Mathilde Thursday October 16th for an afternoon of Intellectual Property and AI discussion. AI continues to reshape our legal landscape, both internally as a productivity tool and externally in terms of authorship, inventorship

From 25,000 canceled goods & services in January to over 50,000 in May! The USPTO is rapidly accelerating efforts to declutter the trademark registar through Expungement and Reexamination proceedings, targeting "specimen farms" AKA fake

🇺🇸 Holiday Closure Notice 🇺🇸

In observance of Independence Day, the Law Office of Carrie Hedayati will be closed Friday, July 4th.

We will resume our regular hours Monday, July 7th.

We hope everyone has a safe and fun long weekend.🎇

#indepe

✨ New Publication Alert ✨
We’re pleased to share that a book review authored by our very own Mathilde Florenson is featured in the latest issue of INTA’s Trademark Reporter, May-June (Vol. 115 No. 3).
The review covers "Landmark Case

Tomorrow, our firm will be closed in recognition of Juneteenth.

On June 19, 1865, more than two years after the Emancipation Proclamation, news of their freedom finally reached over 250,000 enslaved African Americans in Texas. Juneteenth stands as a

Like with anything found online or in social media, it's important to vet your sources. Seeing A LOT of false trademark related claims recently, especially about registering your name as a trademark.
🚨 MYTH ALERT:

❌ "Register your name as a t

We've wrapped up another incredible INTA Annual Meeting, this time right here in San Diego.
The intersection of influencers and AI dominated many conversations this year - and for good reason. Exploring how these two forces are reshaping trademark p

It's that time of year again! Shortly, Carrie & Mathilde will be attending the @INTAGLOBAL International Trademark Association Annual meeting. This year, we're lucky to have the meeting in everyone's favorite conference location - San Diego! We'r